Geez Louise kicked off spring with a Lemon Lavender launch on Ossington, a playful pop-up created in collaboration with Permission. the installation featured one-of-a kind balloons by Ballooms Toronto. Guests took on a game of “Truth or Dare” meant to spark connection, laughter, and a little gut instinct — the Geez Louise way - walking away with complimentary cans as some of the first to try the newest addition to the Geez Louise family. 

agency: Cartel Collective